Apple Launches Redesign of the App Store [SCREENSHOTS]
18 December 2009
A few minutes ago, we got tipped off that Apple has begun a rollout of a redesign of the iPhone App Store within iTunes. It only took a quick check of Twitter and the iTunes store to confirm that, indeed, the application description pages of the iTunes store have changed.The new-look app store is cleaner, whiter, and brings the most important information closer to the top. The new screenshots section of the app store is immediately apparent (and welcomed). It’s not live for every app page, but it is working for most of them.
Want to compare the differences? Here’s a screenshot of the old design:
Notice the blue-gray background, the location of important description information on the right-hand side of the page (farther away from the where the eye usually focuses first), and how only one screenshot appears on the page.
Now compare it to the new design:
The background is white, the purchase button is bigger and more prominent, you can view more than one screenshot when you land on the page, and customer reviews appear near the top of the app store page, rather than on the bottom.
Our gut says that this redesign is better in every way. It’s easier to find the most important information and is a more efficient use of space. It’ll also probably help app developers with their sales. Honestly, we wonder why it took Apple so long to redesign them.
